Current Work
Senior Product Manager, DriveAuto
At DriveAuto, I lead the strategic development of customer experience and marketing technology solutions for the automotive industry, building products that personalize communication at scale.
📬 DriveMail Launch
A personalized email platform designed to improve engagement and retention through smarter data-driven content delivery.
📊 KPI Intelligence System
Built a multi-platform reporting engine with Slack-based alerts and automated workflow integrations for real-time performance tracking.
🤖 AI Ad Tools
Designed AI-powered tools for auto-generating ad scripts and optimizing budgets based on audience signals and performance history.
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Career Timeline
Senior Product Manager
2023 – PresentDrive Auto – Spearheaded DriveMail product vision and rollout, impacting 300+ dealership clients.
Read More- Spearheaded launch of DriveMail Personalized, driving 40%+ engagement lift.
- Built real-time KPI alerts via Google Ads Scripts and Slack for proactive optimization.
- Integrated TikTok & Pinterest APIs, expanding omnichannel reach.
- Partnered cross-functionally to enhance UX and self-service tools.
- Introduced AI-driven content tooling with OpenAI API.
Sr. Manager, Digital Marketing
2022 – 2023Led a team managing $3M+ monthly ad spend, scaling platform capabilities.
Read More- Managed SEM, Meta, Display, Email, & CTV campaigns across 400+ campaigns.
- Launched automated pacing workflows and Slack alerts.
- Implemented hybrid attribution (GA4 + CRM) for clear ROI reporting.
- Streamlined feed-based templates and dynamic creative workflows.
360iA & Drive Auto Merge
2022Combined client portfolios and unified platform strategies.
Read More- Consolidated reporting and billing for 100+ clients.
- Led media migration into DriveAuto’s platform with zero disruption.
- Maintained client retention through change management.
Digital Media Manager
2021 – 2022Oversaw multi-channel media campaigns across 200+ rooftops.
Read More- Launched RSAs for automotive clients, improving match rates.
- Developed DMS-based audience strategies for lead quality.
Digital Marketing Specialist
2020 – 2021
360iA – Focused on SEM, paid social, and performance marketing strategies for clients.
Read More- Built and optimized Google Search, Facebook, and YouTube campaigns for dealer groups across the Southeast
- Conducted business reviews with clients, translating performance data into actionable insights
- Performed keyword research, negative match audits, and A/B testing to improve campaign efficiency
- Supported the onboarding of new clients and helped document internal best practices for SEM execution
Platforms: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Slack
Marketing Manager
2017 - 2020
Chad’s Pawn Shops – Promoted to lead marketing strategy and execution across all locations.
Read More- Developed and executed seasonal campaigns across Facebook, Google, email, and in-store promotions
- Implemented localized ad strategies to support individual store sales goals and inventory turnover
- Created digital product listings and tracked performance using basic reporting tools and manual tagging
- Mentored store staff on social media best practices and brand consistency
Focus Areas: Local advertising, retail promotions, digital listings, Facebook Ads, Google Business
Marketing Intern
2016 - 2017
Chad’s Pawn Shops – Started my career with hands-on marketing experience in a retail setting.
Read More- Assisted with social media content creation, in-store signage, and holiday promotional planning
- Helped maintain inventory listings and learned the fundamentals of local advertising
- Shadowed campaign setup and reporting tasks, gaining exposure to real-world marketing operations
Focus Areas: Social media, local promotions, retail operations, hands-on marketing experience
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