Dan
Wygoda

Customer Centric ProductDigital MarketingMarTech

Profile

Digital marketing and product leader with deep experience helping automotive dealers turn paid media investment into measurable business results. I focus on connecting campaign performance to the outcomes that matter most to clients, including lead quality, sales opportunities, retention, and long-term growth. With a background spanning paid media, MarTech, and client strategy, I work across teams to solve performance challenges, improve the customer experience, and help clients get more value from their marketing investment.

Experience

Drive Auto | Sinclair Inc.

All Sinclair roles shown below are with Drive Auto

Senior Manager, Product

Drive Auto - Sinclair Inc.
Jun 2023 - Present
  • Spearheaded the development and launch of a SaaS MarTech solution designed specifically for automotive paid media, resulting in a 25% increase in client acquisition and retention.
  • Regularly brought into high-stakes client reviews for accounts at elevated churn risk, translating performance, product, and operational issues into recovery plans designed to reduce churn risk and strengthen long-term client relationships.
  • Led cross-functional teams across product and client delivery, aligning product priorities and client interventions with dealer needs, campaign health, and retention goals.

Senior Manager, Digital Marketing

Drive Auto - Sinclair Inc.
Aug 2022 - Jun 2023
  • Managed $3M in monthly ad budgets across automotive and retail clients, maintaining direct accountability for campaign performance, ROI, and client satisfaction.
  • Led a team of digital specialists across SEM, SEO, Paid Social, Display, and CTV channels, setting customer service standards and performance benchmarks.
  • Implemented automated pacing tools that reduced campaign issues by 75%, improving campaign delivery and overall client trust.

Digital Media Manager

Drive Auto - Sinclair Inc.
May 2021 - Aug 2022
  • Directed media execution teams, refining client fulfillment processes to reduce turn times by 15%.
  • Conducted regular executive business reviews (QBRs) with dealership stakeholders, providing strategic oversight, performance analysis, and retention strategies.

Digital Media Specialist

Drive Auto - Sinclair Inc.
Dec 2019 - May 2021
  • Directly managed a portfolio of automotive dealership clients, designing tailored search, social, and display strategies to achieve sales and lead-generation goals.
  • Performed deep-dive analytics and account audits to optimize dealer ad spend, solve technical setup issues, and ensure client goals were met.

Expertise

Client Retention Customer Success Strategy Executive QBRs Automotive Dealer Strategy Account Health + Audits Performance Analytics Cross-Functional Leadership Workflow Automation Paid Media Strategy SaaS MarTech

Credentials

Certifications

Google Ads Professional
2020 - Current

Search, Display, Video, PMax, GA4, and Shopping.

Microsoft Advertising Professional
2020 - Current

Bing Ads and LinkedIn Ads.

Google UX Design Professional Certificate
2021 - Current

Design process, wireframes, prototypes, and user testing.