⚙️ Budget Pacing Control
Built an automated SEM pacing and KPI monitoring system using scripts, Sheets, and Slack workflows to manage $400K+ in weekly spend across hundreds of campaigns.
DAN
WYGODA
My name is Dan Wygoda (pronounced why-go-duh). I translate complex digital media data into real, scalable client growth.
My background is in strategic client consulting, backed by a self-taught technical mindset and years of expert-level experience running Google and Meta Ads. When my clients run into friction, I don't just treat the symptom for one account. I look for the root cause, build a repeatable workflow to fix it, and scale that knowledge across my entire portfolio so everyone wins.
MARTECH
PERFORMANCE
CURRENTLY OPTIMIZING
>WORKFLOW AUTOMATION_
Current Work
📬 DriveMail Launch
A personalized email platform designed to improve engagement and retention through smarter data-driven content delivery.
🛡️ Co-Op Compliance Checker
Used Base44 to build an AI-assisted compliance platform that centralized manufacturer guidance, surfaced likely issues before submission, and helped improve first-pass approvals from 15% to 95%.
🚘 Dynamic Inventory Creative
Turned an unreliable responsive-display format into a product-first, feed-powered creative system—then built the app, workflow, and sales story to scale it across dozens of dealerships.
Certifications
Google Ads Professional
2020 — CurrentCertified across Search, Display, Video, and Shopping campaigns with hands-on experience managing large-scale paid media ecosystems and performance optimization.
Microsoft Advertising Professional
2020 — CurrentCertified in Microsoft Advertising platforms including Bing Ads and LinkedIn Ads with cross-platform audience targeting and search expertise.
Google UX Design Professional Certificate
2021 — CurrentTraining in UX design processes, wireframing, low & high fidelity prototypes, user testing, and product-focused customer experience workflows.
Featured In
Career Timeline
Senior Product Manager
2023 — PresentDrive Auto – Spearheaded DriveMail product vision and rollout, impacting 300+ dealership clients.
- Spearheaded launch of DriveMail Personalized, driving 40%+ engagement lift.
- Built real-time KPI alerts via Google Ads Scripts and Slack for proactive optimization.
- Integrated TikTok & Pinterest APIs, expanding omnichannel reach.
- Introduced AI-driven content tooling with OpenAI API.
Sr. Manager, Digital Marketing
2022 — 2023Led a team managing $3M+ monthly ad spend, scaling platform capabilities.
- Managed SEM, Meta, Display, Email, & CTV campaigns across 400+ campaigns.
- Launched automated pacing workflows and Slack alerts.
- Implemented hybrid attribution (GA4 + CRM) for clear ROI reporting.
- Streamlined feed-based templates and dynamic creative workflows.
360iA & Drive Auto Merge
2022Combined client portfolios and unified platform strategies.
- Consolidated reporting and billing for 100+ clients.
- Led media migration into DriveAuto's platform with zero disruption.
- Maintained client retention through change management.
Digital Media Manager
2021 — 2022Oversaw multi-channel media campaigns across 200+ rooftops.
- Launched RSAs for automotive clients, improving match rates.
- Developed DMS-based audience strategies for lead quality.
Digital Marketing Specialist
2020 — 2021Focused on SEM, paid social, and performance marketing strategies for clients.
- Built and optimized Google Search, Facebook, and YouTube campaigns.
- Conducted business reviews translating performance data into actionable insights.
- Performed keyword research and A/B testing to improve efficiency.
Marketing Manager
2017 — 2020Chad's Pawn Shops – Promoted to lead marketing strategy and execution across all locations.
- Developed and executed seasonal campaigns across Facebook, Google, email, and in-store promotions.
- Implemented localized ad strategies supporting individual store sales goals.
- Created digital product listings and tracked performance reporting.
Marketing Intern
2016 — 2017Chad's Pawn Shops – Started my career with hands-on marketing experience in a retail setting.
- Assisted with social media content creation and promotional planning.
- Helped maintain inventory listings and learned fundamentals of local advertising.
- Shadowed campaign setup and reporting tasks.
Read My Mind
I don't write often, but when I do, it's worth a scroll. From automation strategy to creative workflows, here's what's been on my mind lately.
Visit My Medium Publication