DAN
WYGODA

My name is Dan Wygoda (pronounced why-go-duh). I'm a Senior Product & Marketing Technologist focused on building smart, scalable systems that make marketing more personal, automated, and accountable.


I specialize in leading cross-functional teams, developing data-driven tools, and designing integrated workflows that empower both brands and agencies to do more with less.

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Dan Wygoda
MARTECH
PERFORMANCE
CURRENTLY OPTIMIZING
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Current Work

⚙️ Budget Pacing Control

Built an automated SEM pacing and KPI monitoring system using scripts, Sheets, and Slack workflows to manage $400K+ in weekly spend across hundreds of campaigns.

📬 DriveMail Launch

A personalized email platform designed to improve engagement and retention through smarter data-driven content delivery.

📊 KPI Intelligence System

Built a multi-platform reporting engine with Slack-based alerts and automated workflow integrations for real-time performance tracking.

🤖 AI Ad Tools

Designed AI-powered tools for auto-generating ad scripts and optimizing budgets based on audience signals and performance history.

Certifications

Google Ads Professional

2020 — Current

Certified across Search, Display, Video, and Shopping campaigns with hands-on experience managing large-scale paid media ecosystems and performance optimization.

Microsoft Advertising Professional

2020 — Current

Certified in Microsoft Advertising platforms including Bing Ads and LinkedIn Ads with cross-platform audience targeting and search expertise.

Google UX Design Professional Certificate

2021 — Current

Training in UX design processes, wireframing, low & high fidelity prototypes, user testing, and product-focused customer experience workflows.

Career Timeline

Senior Product Manager

2023 — Present

Drive Auto – Spearheaded DriveMail product vision and rollout, impacting 300+ dealership clients.

  • Spearheaded launch of DriveMail Personalized, driving 40%+ engagement lift.
  • Built real-time KPI alerts via Google Ads Scripts and Slack for proactive optimization.
  • Integrated TikTok & Pinterest APIs, expanding omnichannel reach.
  • Introduced AI-driven content tooling with OpenAI API.

Sr. Manager, Digital Marketing

2022 — 2023

Led a team managing $3M+ monthly ad spend, scaling platform capabilities.

  • Managed SEM, Meta, Display, Email, & CTV campaigns across 400+ campaigns.
  • Launched automated pacing workflows and Slack alerts.
  • Implemented hybrid attribution (GA4 + CRM) for clear ROI reporting.
  • Streamlined feed-based templates and dynamic creative workflows.

360iA & Drive Auto Merge

2022

Combined client portfolios and unified platform strategies.

  • Consolidated reporting and billing for 100+ clients.
  • Led media migration into DriveAuto's platform with zero disruption.
  • Maintained client retention through change management.

Digital Media Manager

2021 — 2022

Oversaw multi-channel media campaigns across 200+ rooftops.

  • Launched RSAs for automotive clients, improving match rates.
  • Developed DMS-based audience strategies for lead quality.

Digital Marketing Specialist

2020 — 2021

Focused on SEM, paid social, and performance marketing strategies for clients.

  • Built and optimized Google Search, Facebook, and YouTube campaigns.
  • Conducted business reviews translating performance data into actionable insights.
  • Performed keyword research and A/B testing to improve efficiency.

Marketing Manager

2017 — 2020

Chad's Pawn Shops – Promoted to lead marketing strategy and execution across all locations.

  • Developed and executed seasonal campaigns across Facebook, Google, email, and in-store promotions.
  • Implemented localized ad strategies supporting individual store sales goals.
  • Created digital product listings and tracked performance reporting.

Marketing Intern

2016 — 2017

Chad's Pawn Shops – Started my career with hands-on marketing experience in a retail setting.

  • Assisted with social media content creation and promotional planning.
  • Helped maintain inventory listings and learned fundamentals of local advertising.
  • Shadowed campaign setup and reporting tasks.

Read My Mind

I don't write often, but when I do, it's worth a scroll. From automation strategy to creative workflows, here's what's been on my mind lately.

Visit My Medium Publication